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Pump worked with Bluelounge to develop this unique dock that allows an iPhone to be used and charged while in a horizontal position. The dock supports the phone at an ergonomic keyboard angle allowing users the ability to effectively use their phone while docked. The major challenges addressed in the design included creating a dock that could accommodate phones with and without protective cases, as well as allowing the phone to adequately project sound from the integral speakers.

When Pump began the design, the iPhone was still using the 30-pin-connector. Shortly after releasing the original Saidoka, Apple’s re-designed their phones a new connector and speaker location. With the updated connector design Apple also released new, more stringent requirements on how the connector was to be implemented into docks. Pump quickly iterated the design to accommodate the new connector requirements, and account for the new iPhone speaker placement.


  • System Architecture
  • Detail Design