Jimi

The Jimi, a design by Bluelounge, presents a USB receptacle from the rear of the iMac at the front of the display, allowing easier access for users. The primary mechanical challenge was overmolding two USB connectors, while properly constraining them in the tool, to create a form which properly fits the unique geometry of the iMac.

Pump developed several solutions for assembly and positioning of the internal components to help guide manufacturing, resulting in a process that retains the original design intent.