The iFetch, ball launcher, launching a ball with a clear side panel to show the internal mechanisms while shooting the ball.
A rendering of the iFetch with a clear side panel to show the internal mechanics while a ball is inside.
The iFetch ball launcher on a reflective surface.
The iFetch, facing away, to highlight the LED lights and charging port.
A tear down of the iFetch. All parts laying separately.
previous arrow
next arrow
The iFetch logo in gray, "iFetch" with gray paw print.


The Hamill family came up with a great idea, and worked with a local design firm to develop the industrial design for the iFetch. It was our job to engineer a reliable product. Through multiple rounds of engineering, prototyping, testing, and refinement we delivered a solution that stands up to even the most persistent four-legged fetching friend.

Pump provided all of the mechanical engineering needs for iFetch and leveraged one of our business partners for the electrical engineering and firmware design. We supported iFetch through development, a successful Kickstarter campaign, multiple pet trade shows, and production, where we continue to assist with sustaining engineering tasks.


  • System Architecture
  • Concept Development
  • Detail Design
  • Testing and Refinement
  • Ramp-up and Production Support

Awards & Accolades

  • Best New Dog Product & Overall Best in Show – Super/Zoo 2013
  • 2nd Place New Product Showcase (Dog) – Global Pet Expo 2014
  • IDEA (International Design Excellence Awards) Finalist 2014