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iFetch Frenzy

Expanding on an already successful brand and product line, iFetch worked with Pump Studios to develop a simple, quiet, gravity-driven, and dog-controlled addition to the their iFetch family.

The iFetch Frenzy does not require a power source (no batteries, plugs, or motors) aside from an enthusiastic pet, and can provide hours of entertainment. It’s compact form, elegantly simple design, and competitive price, make the Frenzy a perfect introduction to the iFetch product line.

The Frenzy uses the same size ball as the original iFetch, and Pump engineered the assembly to be elegantly simple, eliminating exposed fasteners, minimizing part count, and incorporating a clever ball storage pocket into the base.

As with all the iFetch products, Pump supported through development, prototyping, production, and debut in the market (i.e. trade shows, technical support, etc.).


  • System Architecture
  • Concept Development
  • Detail Design
  • Testing and Refinement
  • Ramp-up and Production Support

Awards & Accolades

  • 3rd Place Product Showcase (Dog) – Global Pet Expo 2016
  • 3rd Place New Dog Product – SuperZoo 2016

Other iFetch Projects