iFetch wanted to branch out and develop a new pet product category for dogs who like to dig. Since a pet digging toy didn’t yet exist, iFetch collaborated with Pump to define what exactly a digging toy should be, how the dogs interact with it, and how to manufacture it. The result: iDig by iFetch. […]

iFetch Frenzy

Expanding on an already successful brand and product line, iFetch worked with Pump Studios to develop a simple, quiet, gravity-driven, and dog-controlled addition to the their iFetch family. The iFetch Frenzy does not require a power source (no batteries, plugs, or motors) aside from an enthusiastic pet, and can provide hours of entertainment. It’s compact form, elegantly simple design, […]

iFetch Too

After the success of the original iFetch product, and overwhelming demand for a larger version, the Hamill family worked with Pump to create iFetch Too. iFetch Too has everything dogs love about iFetch, in a bigger, more robust package, with bigger balls for bigger dogs! Pump designed the product to withstand use outdoors with larger dogs. This […]


The Hamill family came up with a great idea, and worked with a local design firm to develop the industrial design. It was our job to engineer a reliable product. Through multiple rounds of engineering, prototyping, testing, and refinement we delivered a solution that stands up to even the most persistent four-legged fetching friend. Pump provided all […]