Cooler Extras is a local veteran-owned startup. Cooler Extras evolved to serve the unmet need of mobility for super rugged performance coolers such as the Yeti Tundra. Pump worked with the founders to develop a premium wheel solution under the Badger brand. We then helped expand the product line to include solutions beyond the wheel system. Adding additional accessories like internal cooler lighting, locking, and handles. Badger wheels remain one of the only premium, rugged, wheel systems on the market for this ever-growing class of coolers.