Dell Experience Design Group (EDG) wanted to showcase true materials in their Latitude E6000 series using a solid magnesium frame surrounding the display and base. However, manufacturers kept saying “It can’t be done” and asking to break the frames into multiple parts. So Dell turned to Pump.
Working with Dell and their manufacturing partners, we designed a solution that maintains the material integrity and visual appeal, while also being manufacturable in high volume. The solution combines molded magnesium with knock-out inserts and secondary undercut milling, to produce internal component pockets in the solid frames. The result is a product family that is both durable, and elegant for Dell’s business customers.
- Concept Development
- Detail Design